Objectives:
Create Cariuma’s first ambassador program with influencers and athletes to expand brand awareness.
Results:
-Created an ambassador program of over 100 paid and affiliate influencers in the surf, skate, style and eco space. Produced photo shoots and shot product stills.
-Created a surf flow program of over 200 pro and semi-pro surfers.
-Coordinated monthly social media campaigns with all ambassadors and the Cariuma surf team across Instagram, TikTok and Youtube.
-Produced monthly events for ambassadors and the surf flow athletes. Events included beach cleanups, surf movie screenings and group skates in LA, Hawaii, NYC, Biarritz, Australia and Berlin.
Social Media Activations
Coordinated monthly social media campaigns with all ambassadors and the Cariuma surf team across Instagram, TikTok and Youtube in line with product launches and initiatives. For Cariuma’s Green Friday campaign below, the Cariuma surf team and ambassadors posted across their social channels sharing Cariuma’s pledge to plant 10 trees per each pair of shoes purchased.
Event Production
Created and produced athlete, influencer and community activations ranging from beach cleanups and tree planting to surf movie screenings and group skates.
